Website Maintenance- June 2022 Newsletter

June 3, 2022

Your website is the foundation of your company’s online presence. People visit it to learn about your business, gain contact information, and purchase products. If your website is not functioning correctly, is out of date, or is just poorly coded and/or designed, you’re likely to lose out on potential new leads and sales.

That’s where we come in! Creative Programs and Systems (CPS) performs initial website audit reviews and quarterly or annual website maintenance plans. We will scan every page of your site to determine its health, ease of use, engaging calls of action, and review SEO measures and any paid ads strategies. We can also test for ADA compatibility and make necessary recommendations.

Our Website Maintenance Includes:

  • Checking to ensure that all features work and there are no broken links or outdated information listed.
  • Test browser compatibility, including mobile responsiveness.
  • Check to ensure that all forms and your checkout process work as intended.
  • Keep any 3rd party software renewed or up to date.
  • Backing up your website; ensure that your automatic backup feature works or back up your website at least monthly.
  • Review online performance key metrics such as Google Analytics to determine if your website is aligned with your goals.

Additional Website Maintenance with Associated Costs:

  • Domain Name Renewal – Your domain expiration should be automatically renewed with an annual email notification sent.  
  • SSL Certification – Validates a website’s identity and enables an encrypted connection between the web server and the web browser; also removing the UNSECURE icon near the URL.
  • Website Hosting – Space allocated on a server to hold a website and store files.
  • Email Delivery – Is the platform you’re using reliable and secure? 

The Importance of Maintaining Your Website

  • A majority of users conduct an online search. If your website gives off a negative impression, they’ll likely continue their search elsewhere.
  • Your website should enhance overall sales. If you have online ads incorrectly set up or have a shady checkout procedure, users won’t trust you and will buy elsewhere.
  • You want users to stay on your website for a while and explore all you do and shop. If navigation is complicated, users will lose patience and go elsewhere.
  • Keeping your security systems updated protects you and your customers from cyber threats. If users don’t see basic security measures in place, they lose trust to do business within your website.
  • Google views longstanding errors and technical issues, along with a high bounce rate (users leaving your website quickly after arriving), and determines that your website is not relevant, thus lowering your SERP (Search Engine Results Placement.)

Keeping your website maintained and secured enables trust among its users and builds loyalty to your brand. Our comprehensive team not only handles website audits and maintenance, but we also have in-house developers who are skilled in various programming languages and can adjust and fix any flaws. CPS also has a digital marketing team who can review your current strategies and suggest enhanced improvements, along with an IT department that can evaluate your infrastructure and recommend measures for better email functionality, server response time, backups, security protections, and more!

Contact Us for a Free Consultation

Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; implement internet marketing strategies for enhanced Search Engine Optimization (SEO) results; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail