Digital MarketingCategories

Image of a digital marketing strategy working through the different online funnels.

Developing a Digital Marketing Strategy That Works: A Step-by-Step Guide

Creating an effective digital marketing strategy is essential for businesses looking to thrive in the digital age. This step-by-step guide will walk you through the process of developing a strategy that not only reaches your target audience but also drives engagement and conversions. 1. Define Your Goals Start by defining clear, measurable goals. Are you…

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Enhance Your Business with Digital Marketing

Digital marketing is essential to boost your brand and increase leads and sales. Online marketing consists of Pay-Per-Click (PPC) ads, social media posting, email marketing, and organic Search Engine Optimization (SEO). Embedded in all this includes optimized code with rich keywords and content for search engines to find the data they’re looking for, along with…

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Five Strategies for Boosting Product Awareness

Connecting with customers is key whether you own or operate an e-commerce or brick-and-mortar storefront. Getting your name out and announcing a new product can be challenging without a proper following. While gaining traction may be tricky, it isn’t impossible. Read on to learn some essential strategies for boosting your business and building product awareness. …

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Landmark Lawsuit Could Force Google to Divest Ads

A lawsuit filed by the United States Justice Department targets Alphabet’s Google and its monopoly in the advertising space. If the case succeeds, rivals of Google Ads, such as Apple, Meta, Microsoft, and Amazon could find an advantage. However, advertisers would have an uncertain future in this scenario. The Justice Department demanded in the complaint…

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Blogging for Business

“Why do I even need a blog for my business? People can find me through social media.” Sound familiar? Before we delve into why this statement is incorrect, let’s examine some facts.  Businesses with regularly updated blogs see 55% more visitors and 67% more inbound links than those without blogs. Content creation is the most…

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It services

CPS Newsletter July 2021

Remote & On-Site Managed IT Consulting At Creative Programs and Systems, we are serious about helping your business succeed. Our techs monitor your entire computer infrastructure and halt any potential setbacks before they materialize. You won’t need to worry about your IT systems; our customers benefit from hassle-free technical support, remote or on-site. What Is…

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