Enhance Your Business with Digital Marketing

August 3, 2023

Digital marketing is essential to boost your brand and increase leads and sales. Online marketing consists of Pay-Per-Click (PPC) ads, social media posting, email marketing, and organic Search Engine Optimization (SEO). Embedded in all this includes optimized code with rich keywords and content for search engines to find the data they’re looking for, along with engaging design work.

The umbrella of services that fall under digital marketing is overwhelming for most businesses to do on their own properly. That’s why you’ll find so many companies specializing in the field. The problem is some often forget about reviewing, scrutinizing, tweaking, and making the necessary adjustments to optimize your online presence. This is done through a process called web analysis; without it, you may just be throwing your money out the window. 

Digital Marketing Strategies

Email Advertising

One of the best ways to market your business is by emailing customers and subscribers about your latest happenings. This low-cost, high-return-on-investment advertising method informs viewers about upcoming sales, promotions, and more. Also, it’s easy to determine who clicked to open the email, what links they searched, and if a purchase resulted. Setting up automatic emails welcoming new customers and announcing quarterly discounts or reminders for an abandoned cart are good ideas too!    

Paid Online Advertising

To boost your online presence and get on top of search results, paid ads are the fastest way to make that happen. When you advertise on either Google or Microsoft Bing, you pay when someone clicks on your ad, or you can pay per impression of your ad. Pricing is based on budgets, competition, and how well your webpage relates to the advertisement and keywords. It’s ideal for strategizing and using search terms and key phrases with high search volume and a low cost per click. Keep in mind, if you’re in a saturated market, such as the mortgage industry, you’ll have to spend more money to keep up with the other top competitors’ listings.

Social Media Marketing

Regularly posting to your social media platforms, such asFacebook, Instagram, Twitter (recently rebranded as “X”), LinkedIn, etc., are easy ways to stay “alive” virtually. You can target specific groups and locations with paid ads or post for free and enhance with paid boosts. A big factor in social media is to get more followers, fans, and likes to expand your reach. The greater your following, the greater your potential to generate more leads, thus sales. 

Search Engine Optimization

Content is king, along with proper coding and utilizing best practices to maximize your digital presence organically. Search Engine Optimization (SEO) is an evolving strategy that requires some knowledge, dedication, and patience. Aged and secured websites will gain authority in organic rankings, and more so with strong, relevant descriptive content. It’s important to accurately use and assign keywords within titles and descriptions for Google and Microsoft Bing searches to scan and find your related content for viewers to read.

Advertise via Blogging

Blogging for your business functions like social media marketing; instead of posting graphics and reels, you publish articles with descriptive content such as this. It’s another method to keep your online presence active while sharing tips, resources, and such with viewers. When properly listed, using meta descriptions, titles, etc., blogging can help improve your rankings on search platforms. It’s another avenue to generate good content about your business or industry – and attract more followers and potential customers. 

Using Web Analytics to Measure Online Marketing Success 

Digital marketing is incredibly beneficial for small and medium-sized companies that wish to engage with their audience, reduce costs, and build consumer trust. With online marketing, businesses can suggest users to “shop,” “learn more,” “call now,” and more. Digital campaigns are more thorough than traditional marketing, thanks to modern technology.

By examining your analytical web data, we can learn how visitors behave while viewing your ads, newsletter, and website – something you can’t really gauge from television or radio ads. With proper tracking established within the code, online advertising gives us measurable information to determine the success of the particular strategy used. We can discover where your viewers are located, the device they visited your website from, how long they spent on it, how visitors found it, and the keywords they used to get there. Additionally, we know how many people see your ad, how many times it was displayed, and how many conversions it made.

Continuous monitoring of your website traffic and online advertisements allows us to make calculated decisions to manage and improve your rankings, user site sessions, and ROI (return on investment.) Digital marketing is an evolving practice that takes skill, organization, and time. What works for one business probably won’t work for another. Each company deserves its own unique marketing plan, and they should all start with an audit to learn the ins and outs of the current strategy and what’s been attempted before.

If you want to grow your online presence and increase sales, contact the Creative Programs and Systems experts today! We offer free, no-obligation consultations. 


Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; offer top-notch digital marketing services including enhanced Search Engine Optimization (SEO) and paid advertising; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/