Keeps You “Top of Mind” With Clients
Targeted email marketing is an effective way to communicate valuable information efficiently with your existing and prospective clients. With over 90% of users checking their email daily, it’s a cost-effective method to stay in touch with your clientele for promotions, special announcements, and following up to say “thank you” or request testimonial reviews. Email marketing helps move prospects to a purchase and drives a better return on your investment over traditional media channels.
CPS works with you to implement an email marketing strategy that integrates with your overall goals and digital marketing plan. Our design team crafts creative email templates customized for your business for every purpose. We can write the content for your emails and make the necessary updates of your customer database targeting only engaged subscribers and removing bounce backs. As part of a digital marketing strategy, CPS can help you in finding ways to build your email subscription list using social media or search engine ads that essentially promotes your website allowing people to opt-in your email list. We can also set up automatic, timed emails with personalized messages that are unique to each recipient all while avoiding spam filters and remaining compliant with the Can-Spam act.
Benefits of Email Marketing
- Save Time & Money reduce time and overall costs spent on print advertising or other offline channels
- Targeted Audiences quickly and effectively segment your contact list, demographics, or location with special announcements and important information
- Unique Emails & Design personalized messages automatically sent to each recipient with responsive and creative design email templates
- Automatic & Real-Time Emails programmed to send emails regularly on specific days or dates such as birthdays, etc.
- Build Your Brand continuous exposure that's strategically planned and designed to keep you “top of mind” with your audience
- Easy Forwarding subscribers easily can share your deals, offers, and news with others to further expand your brand
- Highest ROI's return on investment for email marketing is about $44 to every dollar spent outperforming social media ads
- Measured Results track what works and what doesn’t by monitoring open rates, CTR (click-through-rate), and email sale conversions
- Reputation Management follow up with clients to ensure customer satisfaction and gain positive reviews
- Avoid Spam land in your audiences inbox with proper campaign metadata, removing bounced emails, and optimized content that's mobile responsive
- Text Marketing similar to email but with higher conversions, reach your audience within seconds for even quicker results
Best Practices for Email Marketing
Email marketing requires a well thought out strategy. It's easy to sign up with a marketing software platform, choose a template, paste in your content, and hit send. Most people don't recognize that, like most things, there is a method of best practices to abide by so that your time spent doesn't go to waste, or worse yet, get blacklisted. That's where CPS comes in! We'll work with you in developing a well-thought out plan that balances your HTML email delivery so that your market doesn't become oversaturated with endless “junk” emails. We can create unique and informative content, including images and graphics, that is optimized and resonates. Our team will strategize your campaign metadata so your audience easily recognizes you and is inspired to open your email. We can maintain your email list, limiting it to engaged subscribers and removing bounce back emails. We'll also only use legitimate and natural methods in building your email list, preventing your business from spam filters and blacklisting. Together, we can measure the effectiveness of your campaign and track your ROI by reviewing your performance metrics provided by the email marketing platform, which is also included in your monthly CPS digital marketing report.