Social Media Marketing

Grow Your Business Using Social Media Channels

Marketing through social media is one of the most versatile and cost-effective strategies in boosting your sales. Why? Because about half of the population uses it and checks it daily! It’s a free and easy way to market yourself online by posting articles and company updates. But let’s face it, it’s hard to keep up with it all. That’s why the professionals at CPS can help you in strategizing the best platforms to utilize and set up and maintain those accounts so you can focus on your daily operations.

Digital marketing incorporates many moving pieces that work together to generate interest, build leads, and finalize sales. Your businesses social media channels are just a part of your entire marketing campaign. With so many platforms to choose from, from Facebook and Twitter to LinkedIn and Pinterest it takes a dedicated team of professionals, dependent on your companies’ size and scope, to ensure that you stay connected with your customer base. Our professionals will work with you to define your main objectives and enhance your online presence.

Boost Your Presence Online Using Social Media

  • Channel Setup & Management choose the best platforms to expand your overall brand presence
  • Campaign Strategytarget your market that align with your business objectives
  • Social Advertising be seen online by blending your presence throughout all platforms
  • Customizationstand out from others by promoting your brand that engages and attracts attention
  • Integrationassimilating your campaigns with Google Analytics so you know what works
  • Monitoringstudying the results of your data and fine-tuning your campaign strategy
  • Reputation Management tracking, monitoring, and following up with positive and negative feedback
  • YouTube Advertising Campaigns capitalize on large demographics with custom ads that you can measure
  • Facebook for Businessconnect with customers, promote services, and build your brand
  • LinkedIngain valuable resources by connecting with groups within your industry
  • Twitterretain customer interests by sending tweets that engage and promote your brand
  • Instagramadvertise, link to Facebook Ads, share highlights quickly and easily
  • Pinterestconverts leads into sales quicker than any other platform
  • Business Blogdrive traffic to your website with blogging; the more you blog, the better your exposure in search engines

Customized Social Media Marketing

CPS knows that no two businesses are alike which is why we research and strategize the best plan of action for each customer. First, we set up goals that align with your objectives so we can determine a level of success. Then we research your industry, your competitors, and targeted audience. We perform and review our own internal audit of your current online presence and make note of the good and the bad. We expand on the good and remove the bad. After determining which social media platforms are best for you, we improve your existing profiles and set up new accounts that are optimized for you to be found when searched. Then, we grow your social media audience with regular postings of custom content, shared blogs, and infographics. We test, evaluate and adjust our strategy based on the results – and repeat. Every month CPS provides you with feedback on the effectiveness of your digital marketing campaign utilizing analytic data the platform offers.

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