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Google's New Tools to Fight Spam Links

02/14/2011

A few days ago Google announced that they are going to fight search engine spam stronger than ever before.  If your site relies on one of these techniques to obtain high rankings it may be time to move your business to CPS where we use only google approved methods of SEO.
We're evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others' content and sites with low levels of original content.

We'll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites."

"I've been tracking how often this happens over the last month. It's gotten much, much better, and one additional algorithmic change coming soon should help even more. I'm not saying that a clone will never be listed above SO, but it definitely happens less often compared to a several weeks

1. Google might downrank content farms

"As pure webspam has decreased over time, attention has shifted instead to content farms, which are sites with shallow or low-quality content. [...]

We hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content."

If your websites mainly exist to display Google AdSense then your site might lose its rankings on Google. Google makes it clear that running AdSense ads won't help the sites to remain in the index:

"One misconception that we've seen in the last few weeks is the idea that Google doesn't take as strong action on spammy content in our index if those sites are serving Google ads. To be crystal clear:

  • Google takes action on sites that violate quality guidelines regardless of whether they have ads powered by Google;

  • Displaying Google ads does not help a site's rankings in Google; and

  • Buying Google ads does not increase a site's rankings in Google's search results."


2. Google might enable you to tag other websites as spam

"If we offer an experiment along those lines, I'll be among the first to show up here and let people know about it."

3. It will be more difficult to get high rankings with clone sites


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