Does Your Website Represent Your Business Today?
11/13/2012Does your current website reflect your business? This happens when you have had a website that has been running for years; it suddenly looks completely outdated and indeed needs a facelift. There are many ways to evaluate your site to determine if it could use a bit of attention.
1) How is your current site ranking within search engines? If your search rankings are not showing up like they previously had it might be time to look at the sites design that is not visible. Meta tag changes are just as important as the visual changes in website design. Search engine optimization is a key element in your website design.
2) When you pull up your website do you feel it accurately reflects your business? If your business has grown or changed at all it is important that those changes are reflected within your website. You want to make sure that the site is keeping up with your growing markets and that it is keeping pace with the industry.
3) Another aspect to consider is the changes in technology that have happened since your website was programmed. Is the site compatible with newer browsers or mobile applications? This can be a common problem with so many people accessing information with mobile devices. It is important to make sure your site is able to been seen when clients are using their phones and other devices.
4) One more thing to consider is if the images on your site take longer than two seconds to load. It is proven that web users are impatient and want instant gratification. If it is taking forever for the images to load within your site they will close out and go elsewhere.
These are just a few of the many reasons to look into a website redesign. Most business owners have a difficult time being impartial when it comes to marketing their business online or in print. It is important to get several opinions on your website and the design when considering the growth of your company. Online marketing campaigns can do a lot for your business however if your site is still missing something or lacking luster you could be losing potential clients.