CPS May Newsletter
Spring has sprung! This month’s newsletter is dedicated to spring maintenance and supporting your local, family owed, one-stop-shops for all your home and business needs.
Partnering with Creature Control since 2014
Like Creature Control, CPS is a local, family owned, one-stop-shop but - for your computer needs. We are honored to have worked with them for an extended period of time, providing their web and IT needs. In 2014, Creature Control was looking for options to improve communication to their technicians and clients. They hired CPS to develop an all-inclusive CRM system that schedules appointments, gathers signatures authorizing work, tracks all chemical usage, provides easy Google Review follow up, and complete FreshBooks integration. With a detailed system in place to guide the company, they found rapid growth and much improved customer service. CPS then added server and computer support to their quickly growing office and networked all their devices to streamline internal work even more.
With an established relationship in place, we were given the opportunity to work with Creature Control in both Michigan and Colorado, to increase their online presence through Google Ads. Paid advertising is a great way to establish yourself as a reputable business online. We restructured their accounts to maximize conversions while prioritizing in-season species with the highest ROI. Using historical data and ongoing research, CPS has increased the performance of their Google Ads significantly increasing their monthly average conversions (qualified leads) from 20 a month to 65. Paid advertising through Google Ads is an important aspect of any online business as the top three ad results are proven to account for over 40% of website visits.
Creature Control operates through much of Michigan and Colorado. Having up to date communication and data is essential to managing a profitable business, along with having the proper online marketing strategy for continued growth. If you see a need to better optimize your business operations, then contact CPS for a free consultation. We offer a wide range of custom software applications, digital marketing, and IT services that we’re sure will meet all of your business needs.