Digital Marketing With The Music Man

September 20, 2019

Earlier in the year, Mike from The Music Man reached out to us regarding increasing his online sales ability. After some consulting we recommended using Reverb to sell his instruments online. We also streamlined and simplified the web pages ensuring mobile responsiveness and quicker loading times. By updating the website flow and using proper keywords, CPS improved The Music Man’s quality scores for Google Ads from below average to above average while reducing their cost per conversion by over 70%. An increase in creditable leads generated through organic traffic doubled as well! 

Through our Digital Marketing plan CPS will continue to monitor and maintain an active online presence for The Music Man; checking analytics, managing social media accounts, adding videos and specials to the home page, and overall just ensuring that the leads keep coming in. Moving forward, CPS has plans to add YouTube advertisements, email marketing campaigns and more. We always strive to stay above the curve on the latest proven trends in the digital marketing industry.