Despite challenges, URLs are the age-old way users identify and determine a website’s authenticity. Phishing, scams, and social engineering run rampant – especially when hackers easily manipulate URLs to confuse users purposefully. The new version of Google Chrome 86, which is set to release in October, will hide most of a website’s URL. This experimental trial…
Read more
On July 26th, engineer William English passed away at the age of 91. He leaves behind a legacy in the computer technology field for his achievements alongside his partner, Douglas Engelbart, for creating the first computer mouse that revolutionized workstations that we all know and use today. According to this article, William and Douglas began their partnership in…
Read more
From Amazons Alexa to Apples Suri and Microsoft’s Cortana, voice assistant counterparts in these tech giants have slowly become a staple within our society. Now, Google is evolving its voice assistant ‘Duplex’ into an AI (artificial intelligence) tool that can do more than tell us the weather or answer trivia questions. The Google Assistant –…
Read more
Amid the coronavirus pandemic, TikTok seemed to create a buzz around the world as millions of people were finding themselves with more free time, watching the latest viral videos on the platform, and sharing it with close friends and family. What is TikTok? For those who are not familiar with TikTok, it is a smartphone…
Read more
On May 4th, Google started its first day of a several week rollout initiative for its new core algorithm update. There have now been two core updates since 2020, the first one being in January. Both updates have been substantial with significant moves in website search engine placement ranks (SERPs) in nearly all industry verticals. While…
Read more
There are many digital marketing activities that can expand your brand’s presence and increase your visibility online. The most recognizable way to increase your brand’s search authority (non-digitally) is television, radio, billboards, and direct mail. However, these channels tend to be unaffordable for most small businesses. Below is a list of alternative marketing avenues that can create brand…
Read more
