State Electrical Company

E-commerce & Digital Marketing

Located in Holly, MI, State Electric Company has been a community staple for over 30 years. Family-owned and employing over 50 highly qualified managers, engineers, journeymen, and master electricians, their team works closely to ensure safe, dependable, and efficient electrical contract work. They are fully licensed, insured, and bonded, servicing residential and commercial properties whether, it’s new construction, remodeling work, or electrical upgrades. For general electrical contract work, EV charger purchase and/or installation, solar panel design and set up, or automatic generator installs, contact State Electric Company. CPS is honored to work with a great team of professionals, and we know you will too!

Our Task

State Electric Company has a physical footprint going back decades, but they virtually had no digital imprint. CPS was charged with creating a new engaging website with backend ability to manage sales of EV chargers. We were also charged with promoting their business and selling Enel X JuiceBox chargers for homes, businesses, and municipalities using social media and online platforms such as Google Ads.

Our Solution

Within three months, CPS announced the launch of State Electric’s new website. We created a custom e-commerce website that summarizes their services while focusing on electric vehicle (EV) chargers, solar panel installation, and automatic generator setups. Using PHP, MySQL, HTML5, and CSS3 languages, our team designed an engaging, responsive, and user-friendly website and an online shopping experience.

Our digital marketing team also worked diligently to boost their social media presence and created online advertising accounts with campaigns focused on growing their brand and selling EV chargers. Within about six months, we grew their Facebook followers from none to almost 500, procured about 20 new employee applications per month via Facebook hiring ads, generated over 150K - 300K ads through Google Ads, and sold multiple products via the platform – all in a short amount of time!

Our Results

"CPS has done an outstanding job meeting our expectations. State Electric has very high expectations on results. Communication and follow up with CPS has been very strong and very fast. Their knowledge of the development of our new websites and communicating with our third-party vendors to facilitate a great website has been invaluable. Their quick response to request for changes or giving us honest feedback on suggested changes is appreciated and welcomed." – Byron M. State Electric Company

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