Tracking and Reporting Website Traffic
Using various tools, like Google Analytics, CPS is able to gauge and assess your websites digital presence in real-time. Our digital marketing specialists have the knowledge and expertise to collect and track valuable data regarding your websites traffic, pageviews, conversions, search queries, and more. This information is compiled into an easy to use format; providing clients with a clear understanding of the logistics involved in tracking website data. This allows clients to have an active role in strategizing a plan of action with us. CPS strives to work in partnerships with clients as we continually seek improvements that will enhance your bottom line.
Google Analytics IncludesBounce Rate
Analyzing bounce rates of your website allows us to examine the percentage of visitors that navigate away from your site after viewing only a single page. If this percentage is larger than the industry average expects, then we know there is a problem with either the quality of your webpage or that of your audience; meaning you are not reaching your intended market. All websites are unique, but a high bounce rate is often corrected by optimizing the webpage with more engaging content or enhanced calls to action. They need to be relevant and attract your targeted market, encouraging them to explore your site and in the end, make a sale.New Market Analysis
Studying the geographic rundown of your website's traffic and what users do when they reach it helps us to identify new potential markets for you. Our SEO team dedicates themselves in reviewing visitor behavior and conversion rates so that new markets can be recognized. If the product is selling, consider pursuing adjacent opportunities to further grow your business or hone in and focus more on specific revenue generating ideas.Content Evaluation
Search Engines are looking for content that answers users' queries therefore, if you're not being found adequately, your first problem lies here. CPS can help you identify unique keywords that get you discovered. Once on your site, we identify which web pages receive the most conversions and traffic, determining which type of content within that page resonates with visitors. This could be written text, images, infographics, or videos; all the way down to the tone of language which you project online. Our SEO professionals strategize what parts of your current website are working, and either replicate it or develop new, fresh text content to further enhance your presence.
Analysis Done Right
Google Analytics provides invaluable insight into the activities happening behind the scenes on your website. Analytic data not only provides us with a great deal of information about your website but regarding your audience as well; such as, where your audience is located, the device they visited your site from, how long they spent on your site, and more. Acquisition information includes insight on both organic and paid searches including search queries. Website behavior is also reported in analytics and ranges from the sites speed to which site event activities brought in the most traffic.
The experts at CPS scrutinize all these different elements collected through Google Analytics and will provide you a detailed report indicating what is working and what needs improvement for your website. This information is used in part with your monthly strategic digital marketing plan. Each unique plan details actions that will be taken to improve website performance while growing your online presence.