Email Marketing

Keeps You “Top of Mind” With Clients

If you are looking for a way to stay in contact with existing or perspective clients, then email blast marketing may just be what you are looking for. Targeted email marketing services provide a number of benefits for our clients.

Reduction in Time and Effort Over Offline Direct Marketing

The two most common techniques in off-line direct marketing are direct-to-consumer and direct business-to-business, which prints postal mailings and makes telecalls. There are a number of issues with both. The process of print postal mailings is lengthy. Graphic designers need to create the mailers which often requires more than one revision. After revisions the mailer will need to be printed, addressed, and mailed. Telecalls require a script to be written and approved. Then sales agents will need to take time out of their day to call and contact existing and perspective clients. Communication through email marketing usually takes less than two hours from start to finish.

Real-Time Messaging

Unlike other forms of marketing, email marketing is done in real-time which allows messages to be created and delivered within only a couple of hours verse the days it takes other marketing messages to be created and received. Email messages can be programmed to be sent on a regular basis for special dates such as birthdays or day of messages when you need to promote a reduction in stock or a limited time special. Email blasts are also beneficial in delivering newsletters without the expense of postage.

Regular Communication

As stated previously, email marketing takes less time from creation to execution than other forms of advertising and marketing thus allowing you to communicate on a regular basis. Email blasts allow clients to send out communication as necessary. Typically, the best practice of email marketing is to not overwhelm clients with emails. It is best to send communication only when you have important messages to share including special pricing, updates to menus, company information, or the likes.

Reduction in Overall Costs Associated with Direct Marketing

Bulk emailing can have terrific results with very little overhead expenses, especially when using our expert services. The team at CPS specializes in bulk email marketing including: content creation, graphic design, and updates to customer database information. No need to increase your payroll or have the extra expenses of printing, postal, or telephone amenities.

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