Email Marketing

Keeps You “Top of Mind” With Clients

If you are looking for a way to stay connected with existing and prospective clients, email marketing may be your answer. We will work with you to implement a promotional email strategy that integrates with your overall digital marketing plan. Targeted email services provides a number of benefits and is an effective way to communicate valuable information quickly.

With more than 50% of people worldwide using email services, it’s easy to see the potential in reaching your market through this avenue. CPS can help set up automated and timed emails with personalized messages that are unique to each recipient; avoiding spam filters and remaining compliant with the Can-Spam act. Schedule a free consultation to see what our professionals can do for you.

Reduction in Time and Effort Over Offline Direct Marketing

The two most common techniques in off-line direct marketing are direct-to-consumer and direct business-to-business, which prints postal mailings and makes telecalls. There are a number of issues with both. The process of print postal mailings is lengthy. Graphic designers need to create the mailers which often requires more than one revision. After revisions the mailer will need to be printed, addressed, and mailed. Telecalls require a script to be written and approved. Then sales agents will need to take time out of their day to call and contact existing and perspective clients. Communication through email marketing usually takes less than two hours from start to finish.

Real-Time Messaging

Unlike other forms of marketing, email marketing is done in real-time which allows messages to be created and delivered within only a couple of hours verse the days it takes other marketing messages to be created and received. Email messages can be programmed to be sent on a regular basis for special dates such as birthdays or day of messages when you need to promote a reduction in stock or a limited time special. Email blasts are also beneficial in delivering newsletters without the expense of postage.

Regular Communication

Email marketing takes less time from creation to execution than any other form of advertising, thus allowing you to further communicate your message or use your extra time elsewhere. Email blasts enable you to send out announcements as needed. Don’t oversaturate your market with endless “junk” emails, but create a balance with limiting your messages to include special pricing, important updates, and company information that the receiver may be interested in.

Reduction in Overall Costs Associated with Direct Marketing

Bulk emailing can have terrific results with very little overhead expenses, especially when using our expert services. The team at CPS specializes in bulk email marketing including: content creation, graphic design, and updates to customer database information. No need to increase your payroll or have the extra expenses of printing, postal, or telephone amenities.

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