Affordable Ways to Market in the Digital Landscape
There are many digital marketing activities that can expand your brand's presence and increase your visibility online. The most recognizable way to increase your brand's search authority (non-digitally) is television, radio, billboards, and direct mail. However, these channels tend to be unaffordable for most small businesses. Below is a list of alternative marketing avenues that can create brand awareness at affordable prices.
- Remarketing – Is when display or text ads are shown to a user after they have visited a website. Remarketing ads are usually called "the walking billboard" and can be a great way to maximize your brand exposure without spending a fortune.
- Social Media – Facebook is the 2nd most popular website in the world, with billions of logins every day; it just makes sense to get in front of this audience. The cost-per-click (CPCs) are significantly less expensive than Google search ads and can be highly effective in growing your brand, website traffic, and followers.
- Webinars – Are a great way to feature your expertise to your prospects and can be very informative. They also allow you to connect with your audience in a way that cannot be done with any other vehicle. Webinars can later be used for social posts or advertising campaigns.
- Email Marketing – Email is still a very powerful medium in today's digital marketing world and is an excellent way to communicate with your customers. The good thing is that it is still relativity cheap to send out thousands of emails and strengthens customer loyalty.
As mentioned, there are many other types of traditional marketing strategies that a small business owner can partake in to expand their brand recognition. Still, they are typically cost-prohibitive and hard to track in terms of ROI. The digital marketing channels mentioned above are an excellent way to grow not only your digital footprint but also your customer base at affordable prices.
If you are interested in learning how we can help you expand your online presence, or if you have questions regarding Digital Marking, give the professionals at CPS a call. Our team of staff is employed locally, in-house, with a dedication to detail.
Creative Programs and Systems, open Monday – Friday from 9 am to 5 pm (810)224-5252.