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Uncategorized Archives - https://www.cpsmi.com/blog/category/uncategorized/ Thu, 17 Oct 2024 18:46:50 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.cpsmi.com/blog/wp-content/uploads/2023/08/cps-logo-v2-150x150.png Uncategorized Archives - https://www.cpsmi.com/blog/category/uncategorized/ 32 32 Global Infrastructure Paralyzed by Microsoft Windows Outage https://www.cpsmi.com/blog/global-infrastructure-paralyzed-by-microsoft-windows-outage/ https://www.cpsmi.com/blog/global-infrastructure-paralyzed-by-microsoft-windows-outage/#respond Mon, 12 Aug 2024 15:23:48 +0000 https://www.cpsmi.com/blog/?p=825 On July 18, 2024, a major disruption hit computer systems worldwide, affecting large corporations, small businesses, government offices, and various organizations due to the simultaneous failure of two critical IT infrastructure components. This global paralysis originated from a significant outage in Microsoft’s Azure cloud platform that occurred that night. The following morning, a problematic update...

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On July 18, 2024, a major disruption hit computer systems worldwide, affecting large corporations, small businesses, government offices, and various organizations due to the simultaneous failure of two critical IT infrastructure components. This global paralysis originated from a significant outage in Microsoft’s Azure cloud platform that occurred that night.

The following morning, a problematic update from CrowdStrike’s security software further exacerbated the situation, sending Windows-operated computers into continuous reboot cycles. Frank X. Shaw, a spokesperson for Microsoft, acknowledged that the CrowdStrike update was to blame for the widespread downtime of Windows systems, and the company was actively aiding customers in recovery efforts.

The outage had extensive repercussions:

  • The FAA reported significant disruptions, with major airlines like United, American, Delta, Spirit, and Allegiant grounding flights, affecting thousands globally as cancellations persisted into Friday evening.
  • At hospitals such as CommonSpirit Health, a network of 150 hospitals across 24 states, systems were down, showing blue screens and halting essential healthcare operations.
  • Commercial and manufacturing sectors also saw severe impacts, with Tesla shutting down production in its California and Nevada facilities and Starbucks experiencing interruptions in their mobile ordering system.
  • The outage caused significant delays at US border crossings, affecting thousands of travelers and commuters.
  • State departments like Texas Public Safety and New York’s DMV reported closures and operational delays, significantly disrupting daily transactions and services.

This incident has been dubbed the most extensive IT outage in history, highlighting the critical reliance on technology in modern infrastructure and exposing vulnerabilities in the global digital networks. The outage has led to significant frustration among users and left businesses seeking solutions.

Root cause of the incident:

  • Compatibility Issue: The primary issue was a compatibility problem between the Windows update and a kernel-level driver used by CrowdStrike’s security software.
  • Kernel-Level Driver Conflict: The kernel-level driver is critical for deep system monitoring and protection, but its low-level access means any issues can cause significant system instability. When the Windows update was applied, it introduced changes that were incompatible with the existing version of the CrowdStrike driver.
  • Critical System Crash: This incompatibility led to unexpected system behavior, resulting in critical system crashes (BSOD). The crash occurred because the driver attempted to perform operations that the updated Windows kernel no longer allowed.
  • Widespread Deployment: The issue was exacerbated by the automatic and widespread deployment of the Windows update across numerous devices. As many systems received the update simultaneously, the impact was immediately felt on a large scale.
  • Delayed Detection: Initial signs of the problem were not immediately linked to the update, causing a delay in identifying the root cause. Once identified, a coordinated effort between Microsoft and CrowdStrike was necessary to develop and deploy a fix.

Moving forward; recommended steps for software updates:

  • Conduct thorough software testing to identify bugs.
  • Perform tests on various types of machines.
  • Implement a gradual rollout with smaller user groups to monitor for adverse effects.

The recent outage that paralyzed global infrastructure serves as a stark reminder of our deep reliance on technology and the intricate vulnerabilities that come with interconnected digital systems. It highlights the urgent need for robust cybersecurity measures, diligent software testing, and cautious deployment strategies to mitigate risks and ensure stability. As we move forward, it is crucial for businesses, users, and technology providers to learn from these incidents, adapting and strengthening our systems to prevent future disruptions of this magnitude.

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Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!

Written by the digital marketing team at Creative Programs & Systems: www.cpsmi.com

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Cloud Storage Comparison: Google Drive, OneDrive, Dropbox, & Nextcloud https://www.cpsmi.com/blog/cloud-storage-comparison-google-drive-onedrive-dropbox-nextcloud/ https://www.cpsmi.com/blog/cloud-storage-comparison-google-drive-onedrive-dropbox-nextcloud/#respond Wed, 12 Jun 2024 15:54:51 +0000 https://www.cpsmi.com/blog/?p=817 Cloud storage services like Google Drive, OneDrive, Dropbox, and Nextcloud provide easy access to files from any device. They differ in features and benefits, and selecting the right one depends on the users specific needs. Google Drive is highly integrated with Google’s ecosystem, offering 15GB of free storage shared across Google services. It is popular...

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Cloud storage services like Google Drive, OneDrive, Dropbox, and Nextcloud provide easy access to files from any device. They differ in features and benefits, and selecting the right one depends on the users specific needs.

Google Drive is highly integrated with Google’s ecosystem, offering 15GB of free storage shared across Google services. It is popular for its ease of use, integration with Android, and compatibility with third-party apps like WhatsApp. Recent updates have improved its interface and functionality, particularly in file searching and organization. It supports fast data transfer speeds and has paid plans starting at $2 per month for 100GB. Despite these benefits, it lacks some advanced features such as password-protected sharing and comprehensive PDF tools.

OneDrive is closely integrated with Microsoft 365 and Windows, making it ideal for users deeply embedded in Microsoft’s ecosystem. It offers 1TB of storage with Microsoft 365 subscriptions and features enhanced security options like Private Vault and password-protected links. The user interface has been revamped to match modern aesthetics and functionalities. Although it starts at a similar price point to Google Drive, its performance can lag, particularly in upload and download speeds.

Dropbox stands out with its robust feature set and excellent app integration. It offers advanced productivity tools and collaboration features, including Dropbox Paper for document collaboration, similar to Google Docs. It has a comprehensive Photos tab for media management and offers the Essential plan at $20 per month, which provides 3TB of storage and various file management tools. Despite its higher cost, Dropbox does not offer backup options for device settings.

Nextcloud differentiates itself as a self-hosted solution, offering greater control over privacy and security, making it attractive to startups and businesses wanting to manage their cloud storage. It provides a suite of collaboration tools and can be hosted on personal or office hardware. Prices start at 37.49€ per user per year for the basic 100-user package, but setting up and maintaining the service can be complex.

Still Not Sure Which Cloud Service is Best for You?

Each service has its advantages: Google Drive for seamless integration with Google apps, OneDrive for its deep Microsoft 365 integration, Dropbox for its extensive features and collaboration tools, and Nextcloud for those needing a self-hosted option with heightened security. The best choice depends on your individual or organizational needs and the preferred technological ecosystem. Contact the IT experts at Creative Programs and Systems to schedule a consult to learn more!   

Problem Solving Your IT Questions and Needs for Over 30 Years! Contact Us Today!  

Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!

Written by the digital marketing team at Creative Programs & Systems: www.cpsmi.com

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Transform Your Business by Embracing Today’s Digital Technology https://www.cpsmi.com/blog/transform-your-business-by-embracing-todays-digital-technology/ https://www.cpsmi.com/blog/transform-your-business-by-embracing-todays-digital-technology/#respond Tue, 21 May 2024 14:18:18 +0000 https://www.cpsmi.com/blog/?p=813 In the dynamic landscape of the digital age, businesses must adapt swiftly to remain competitive and relevant. As we navigate an ever-evolving digital environment, it’s crucial to adapt and embrace the changes that come with digital technology. This transformative journey can significantly amplify a business’s digital footprint and enhance its capabilities, creating many opportunities for...

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In the dynamic landscape of the digital age, businesses must adapt swiftly to remain competitive and relevant. As we navigate an ever-evolving digital environment, it’s crucial to adapt and embrace the changes that come with digital technology. This transformative journey can significantly amplify a business’s digital footprint and enhance its capabilities, creating many opportunities for growth and innovation.

Revamping Your Website

A website often serves as the first point of contact between a business and its potential customers. In today’s digital world, user experience and accessibility are paramount. Revamping your website to be more intuitive, responsive, and mobile-friendly can drastically improve customer interactions and satisfaction. Consider incorporating modern design elements, streamlined navigation, and interactive features to engage visitors effectively. This is not just about aesthetics; it’s about creating a functional space that resonates with users and drives conversion.

Integrating E-Commerce Functionality

E-commerce is no longer just an option; it’s necessary for retail businesses aiming to thrive in the digital marketplace. Integrating robust e-commerce functionality into your website can transform your business into a 24/7 operation, allowing customers to browse, shop, and make purchases at their conveniently. This integration involves secure payment gateways, customer data protection, and an efficient logistics framework to ensure a seamless shopping experience. By enabling customers to shop online, businesses can expand their reach beyond geographical limitations and tap into a broader market.

Harnessing the Power of Social Media

Social media is a powerful tool for businesses to increase their digital presence, engage with customers, and promote their brand. Platforms like Facebook, Instagram, LinkedIn, and X (formally Twitter) offer unique ways to interact with audiences through content sharing, advertisements, and direct customer engagement. These platforms can help businesses stay connected with their audience, gather valuable customer insights, and boost brand visibility. Moreover, social media can be a cost-effective marketing tool, providing a high return on investment when strategies are applied thoughtfully.

Embracing Digital Transformation

Digital transformation involves the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s about more than just upgrading your IT infrastructure; it involves rethinking old operating models to be more agile, lean, and innovative in your approach. This could mean adopting cloud computing, leveraging data analytics, or implementing AI-driven processes to improve operations.

Utilizing Digital Tools to Simplify Operations

Adopting digital tools can streamline operations, reduce costs, and enhance productivity. Tools like customized customer relationship management (CRM) systems, inventory software, business applications, and automated marketing platforms can help manage day-to-day activities more efficiently and accurately. These tools also enable businesses to maintain a consistent brand message across all digital platforms and touchpoints, which is vital for building customer trust and loyalty.

By embracing and integrating today’s digital technology, companies can enhance their digital footprint, streamline operations, engage customers more effectively, and open up new revenue streams. The journey towards digital transformation may seem daunting, but with the right strategies and tools, it is undoubtedly a promising path to sustaining growth and success in a digitally dominated world.

Not sure where to start? Creative Programs and Systems can help; contact us for a free, no-obligation consultation today!

Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!

Written by the digital marketing team at Creative Programs & Systems: www.cpsmi.com

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Reminder: There will Be Significant IT Updates That Could Affect Your Business https://www.cpsmi.com/blog/reminder-there-will-be-significant-it-updates-that-could-affect-your-business/ https://www.cpsmi.com/blog/reminder-there-will-be-significant-it-updates-that-could-affect-your-business/#respond Mon, 22 Apr 2024 15:10:45 +0000 https://www.cpsmi.com/blog/?p=802 Microsoft has announced it will end support for Windows 10 in October of 2025. Also, note that Microsoft has limited Windows 11 compatibility with newer hardware – thus, many computers will need to be completely replaced rather than upgraded! We can help plan device upgrades or replacements and safely migrate your data and applications. Schedule...

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Microsoft has announced it will end support for Windows 10 in October of 2025. Also, note that Microsoft has limited Windows 11 compatibility with newer hardware – thus, many computers will need to be completely replaced rather than upgraded!

We can help plan device upgrades or replacements and safely migrate your data and applications.

Schedule a consultation with our IT experts today!

Running an unsupported operating system is a security risk and will result in losing compliance with many standards, such as NIST, HIPPA, and PCI. These standards require that you use up-to-date software to protect your data from cyberattacks. If you’re not running Windows 11 or your system is not compatible with Windows 11, you’ll get an annoying pop-up error like the one below, and it won’t go away.

Preparation is critical; the time to start planning and budgeting for this transition is now!

Not sure where to start? Nor have the time to deal with this? We’re here to help!

View additional Microsoft compatibility details here:

AMD Based Systems

or

Intel Based Systems

We Make IT Easy!

Learn More About Our:

         Managed IT Plans              Computer Consulting Services

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Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!

Written by the digital marketing team at Creative Programs & Systems: www.cpsmi.com

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Guarding Your Business: Strategies to Combat Today’s Cybersecurity Threats https://www.cpsmi.com/blog/guarding-your-business-strategies-to-combat-todays-cybersecurity-threats/ https://www.cpsmi.com/blog/guarding-your-business-strategies-to-combat-todays-cybersecurity-threats/#respond Mon, 25 Mar 2024 19:53:50 +0000 https://www.cpsmi.com/blog/?p=792 In the digital age, cybersecurity has emerged as a critical concern for businesses of all sizes. Small to medium-sized businesses (SMBs), in particular, often find themselves in the crosshairs of cybercriminals due to perceived vulnerabilities in their security systems. However, with the right strategies and awareness, SMBs can effectively protect themselves from the myriad of...

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In the digital age, cybersecurity has emerged as a critical concern for businesses of all sizes. Small to medium-sized businesses (SMBs), in particular, often find themselves in the crosshairs of cybercriminals due to perceived vulnerabilities in their security systems. However, with the right strategies and awareness, SMBs can effectively protect themselves from the myriad of cybersecurity threats lurking online. This article explores the critical cybersecurity threats that businesses face today and offers practical advice on safeguarding against them.

The Most Common Cybersecurity Threats

1. Phishing Attacks: One of the most prevalent threats, phishing scams, involves fraudulent attempts to obtain sensitive information by disguising it as a trustworthy entity in an electronic communication. These attacks often lead to unauthorized access to critical business data.

2. Ransomware: This type of malware blocks access to a computer system until a ransom is paid. For businesses, this can mean significant downtime and loss of critical data.

3. Insider Threats: Sometimes, the threat comes from within, whether intentionally by disgruntled employees or unintentionally through negligent use of IT resources.

4. DDoS Attacks: Distributed Denial of Service (DDoS) attacks overwhelm a system’s resources, rendering it inoperable and disrupting business operations.

Practical Tips to Enhance Your Cybersecurity

Implement Strong Password Policies: Encourage the use of complex passwords and the regular updating of passwords across your organization. Consider implementing multi-factor authentication (MFA) for an added layer of security.

Regularly Update and Patch Systems: Ensure that all software and operating systems are updated with the latest security patches. Cybercriminals often exploit vulnerabilities in outdated software to gain unauthorized access to systems.

Educate Your Employees: Human error is one of the leading causes of cybersecurity breaches. Regular training sessions can help employees recognize and avoid common cyber threats, such as phishing and social engineering attacks.

Backup Your Data: Regular backups of critical data can be a lifeline in the event of a cybersecurity incident. Ensure that backups are stored securely and are easily retrievable when necessary.

Invest in Security Software: Utilize reputable antivirus and anti-malware solutions to provide real-time protection against threats. Firewalls should also be used to control incoming and outgoing network traffic based on an applied rule set.

Develop a Response Plan: Having a cybersecurity incident response plan can significantly mitigate the damage of a breach. Ensure that your plan includes steps for containment, eradication, and recovery, as well as communication strategies for internal and external stakeholders.

Seek Professional Computer Help: Perhaps the most crucial advice for SMBs is to seek professional help when it comes to cybersecurity. Partnering with IT security professionals such as CPS can provide access to expert advice, advanced security tools, and ongoing support to protect your business from cyber threats. Our technicians can conduct regular security assessments, implement robust cybersecurity frameworks, respond to incidents, and more.

Cybersecurity is not a one-time effort but an ongoing process that requires vigilance and adaptation to new threats. For SMBs, the challenge of cybersecurity can seem daunting, but by taking proactive steps and seeking professional IT assistance, it’s possible to create a secure digital environment for your business. Protecting your company from cyber threats not only safeguards your data and financial assets but also preserves the trust and confidence of your customers.

Need help filling in the gaps in your cybersecurity? Our dedicated team can help! Contact us today for a free consultation.

Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!

Written by the digital marketing team at Creative Programs & Systems: www.cpsmi.com

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The Ultimate Guide to Custom Software for Your Business https://www.cpsmi.com/blog/the-ultimate-guide-to-custom-software-for-your-business/ https://www.cpsmi.com/blog/the-ultimate-guide-to-custom-software-for-your-business/#respond Wed, 21 Feb 2024 18:30:19 +0000 https://www.cpsmi.com/blog/?p=788 In an era where technology dictates the pace of business, custom software has emerged as a cornerstone for companies aiming to carve out a competitive edge. Unlike off-the-shelf solutions, custom software is tailor-made to fit the unique requirements of your business, promising not just an improvement in efficiency but also a significant boost in growth....

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In an era where technology dictates the pace of business, custom software has emerged as a cornerstone for companies aiming to carve out a competitive edge. Unlike off-the-shelf solutions, custom software is tailor-made to fit the unique requirements of your business, promising not just an improvement in efficiency but also a significant boost in growth. This article reviews how software development can be leveraged to meet specific business needs, streamline operations, and propel your business forward.

Understanding Customized Software

Custom software is designed and developed to cater to the specific demands of a business or an organization. It’s a bespoke solution that perfectly aligns with your operational workflows, customer engagement strategies, and long-term business goals. Unlike generic software solutions that cater to a broad audience with varied needs, custom software is a precise tool crafted to address your unique challenges and objectives.

CPS offers customized software development services for websites, CRMs, business and barcode applications, inventory management systems (or ERPs), general programming changes and updates, and more.

Key Benefits of Custom Software for Your Business

Tailored Solutions

The most significant advantage of custom software is its ability to be perfectly tailored to the needs of your business. It accommodates your business processes rather than forcing you to adjust your workflow to the software, ensuring a seamless integration into your operations.

Scalability and Flexibility

Custom software grows with your business. It’s built to be scalable, accommodating growth and changes in your business strategy. This flexibility allows for modifications and enhancements without a complete overhaul, ensuring longevity and adaptability.

Competitive Advantage

Custom software can provide you with a competitive edge by offering unique features unavailable to your competitors. It supports the creation of innovative ways to serve your customers, differentiate your offerings, and streamline your operations.

Cost-Effectiveness Over Time

While the initial investment in custom software may be higher than purchasing off-the-shelf products, the long-term benefits often outweigh these initial costs. Custom software eliminates the need for multiple software licenses and reduces dependency on disparate systems, leading to maintenance, upgrades, and licensing cost savings.

Enhanced Security

Custom software can be more secure than standard solutions, as it’s less likely to be targeted by hackers due to its unique configuration. Additionally, custom solutions allow for the implementation of specific security measures tailored to your business’s needs and vulnerabilities.

How Custom Software Improves Efficiency and Drives Growth

Streamlining Operations

Bespoke software can automate routine tasks, reduce manual errors, and ensure that resources are allocated efficiently. This streamlining of processes frees up your team to focus on more strategic tasks, directly impacting productivity and operational efficiency.

Data-Driven Decisions

With custom software, businesses can harness the power of data analytics to gain insights into customer behavior, operational bottlenecks, and market trends. These insights enable informed decision-making, helping to drive strategy and growth.

Enhancing Customer Experience

Personalized software allows for the creation of personalized user experiences, fostering loyalty and increasing customer satisfaction. Whether through tailored communication, brand offers, or seamless service delivery, bespoke software can significantly enhance how you engage with your viewers and clientele.

Facilitating Innovation

Custom software provides the flexibility to experiment and innovate, enabling businesses to explore new markets, offer unique services, or improve existing products. This ability to quickly adapt is crucial in maintaining relevance and competitiveness in a rapidly changing market.

Personalized software is an investment in your business’s future. With tailored solutions that grow with your company, custom software improves operational efficiency and provides a solid foundation for sustained growth. Software is not just an acquired tool but a strategic asset that can differentiate your business in the marketplace, enhance customer relationships, and drive it toward its long-term objectives. Whether you’re looking to solve a specific problem, improve efficiency, or seize a new opportunity, customized software systems tailored to your needs can be the catalyst that propels your business to new heights.

For software designed for your business needs, contact CPS for a free, no obligation consultation.

Founded in 1994, Creative Programs and Systems delivers professional results for all your computer needs. We design, create, and code various custom software programs and websites. Additionally, we offer superior digital marketing services, including enhanced Search Engine Optimization (SEO) and paid advertising. We also repair and support commercial computer infrastructure, build custom systems and servers, and provide secure data backups. Need assistance or want to learn more? Call (810)224-5252 or email info@cpsmi.com us!

Written by the digital marketing team at Creative Programs & Systems: www.cpsmi.com

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The Computer is 2020s Hot Gadget https://www.cpsmi.com/blog/the-computer-is-2020s-hot-gadget/ https://www.cpsmi.com/blog/the-computer-is-2020s-hot-gadget/#respond Thu, 10 Dec 2020 16:12:00 +0000 https://www.cpsmi.com/blog/?p=148 The COVID-19 pandemic has forced many people to hunker down inside, spending time in front of various screens. From TVs to tablets, many of us have resorted to this form of entertainment to pass the time. Countless people now work from home instead of heading into an office…which means even more screen time. The days...

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The COVID-19 pandemic has forced many people to hunker down inside, spending time in front of various screens. From TVs to tablets, many of us have resorted to this form of entertainment to pass the time. Countless people now work from home instead of heading into an office…which means even more screen time. The days of picking out school outfits are gone, too, as thousands of students across the world are now attending class online.

One gadget answering the call, both figuratively and literally, those dusty computers and laptops have become even more essential to our lives. Computers have experienced a spike in popularity, as many of us are typing, clicking, scrolling, and (definitely) paying attention in class. Our daily activities have morphed from physical to socially-distanced, a change our computers and laptops can seamlessly integrate and accommodate.

As we all garner a renewed appreciation for our personal computers, their adaptability is what truly stands the test of time.

International Data Corporation (IDC) reported that the first half of 2020 saw a resurgence in the PC and tablet markets. Supply cannot keep up with demand, primarily driven by pandemic lockdowns and remote working/learning. It is predicted that the market will expand by 3.3 percent, with shipment volumes climbing to 425.7 million units.

To read more, peruse The New York Times article. For all of your computer questions or troubleshooting issues, contact the PC experts at Creative Programs and Systems.
 

Founded in 1994, Creative Programs and Systems provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; implement internet marketing strategies for enhanced Search Engine Optimization (SEO) results; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.
 

Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.

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Microsoft Achieves Positive Results with Experimental Underwater Datacenter https://www.cpsmi.com/blog/microsoft-achieves-positive-results-with-experimental-underwater-datacenter/ https://www.cpsmi.com/blog/microsoft-achieves-positive-results-with-experimental-underwater-datacenter/#respond Wed, 23 Sep 2020 17:31:00 +0000 https://www.cpsmi.com/blog/?p=166 In 2018, Microsoft deployed a datacenter 117 feet deep in the seafloor off Scotland’s Orkney Islands. For two years, Microsoft team members analyzed and monitored the servers’ operation and dependability. Now covered in algae, barnacles, and sea anemones, the datacenter is back on land. The underwater datacenter was deployed in an effort to remedy equipment...

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In 2018, Microsoft deployed a datacenter 117 feet deep in the seafloor off Scotland’s Orkney Islands. For two years, Microsoft team members analyzed and monitored the servers’ operation and dependability. Now covered in algae, barnacles, and sea anemones, the datacenter is back on land.

The underwater datacenter was deployed in an effort to remedy equipment failure and provide a solution to internet availability throughout the globe. Microsoft team members were also aiming to improve the overall quality of datacenters in terms of reliability and function. Oftentimes, datacenters on land are susceptible to corrosion due to elemental factors such as humidity, oxygen, and temperature changes. After analyzing the underwater datacenter, the Microsoft team found that it performed exceptionally well.

Prior to the Orkney Islands datacenter deployment, the same Microsoft team proved the underwater datacenter concept was feasible in 2015 by deploying a different datacenter in the Pacific Ocean for roughly four months. Piggybacking off the Pacific Ocean datacenter’s success, the Microsoft team decided to test their concept even more in 2018.

Datacenters are a main pillar in cloud computing, containing networks of powerful computers that perform intricate tasks such as storing, processing, and transferring or allocating immense amounts of data. Datacenter proximity is a factor in speed and a reduced lag time for those who access the internet. The closer the datacenter, the quicker downloads, games, and Web browsers function.

Another factor in deploying the datacenters was to highlight environmental sustainability. The Orkney Islands were selected, in part, due to their renewable energy technologies. Their electrical grid is supplied 100 percent by wind and solar energy. “We have been able to run really well on what most land-based datacenters consider an unreliable grid, said Spencer Fowers, an integral member of technical staff for Microsoft’s Special Project research group. “We are hopeful that we can look at our findings and say maybe we don’t need to have quite as much infrastructure focused on power and reliability,” he continued.

To read more about the underwater datacenter, check out this Microsoft article. Want to improve your cloud setup or do you have a Microsoft product that needs a refresher? Contact Creative Programs & Systems today – we can help with all of your technical questions.
 

Founded in 1994, CPS provides professional results for all computer needs. We design, create, and code an array of custom software programs and websites; implement internet marketing strategies for enhanced Search Engine Optimization (SEO) results; repair and provide support for computers of both residential and professional nature; build custom systems and servers, and offer secure data backups. Need assistance or want to learn more? Call us at 810-224-5252 or e-mail info@cpsmi.com.

Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.

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5 Top Digital Marketing Trends for 2020 https://www.cpsmi.com/blog/5-top-digital-marketing-trends-for-2020/ https://www.cpsmi.com/blog/5-top-digital-marketing-trends-for-2020/#respond Tue, 21 Jul 2020 18:53:00 +0000 https://www.cpsmi.com/blog/?p=181 Not long ago, it used to be that your business could get away with just a simple website and a few social media pages to compete in the online marketing space. However, in today’s online environment, it’s not enough. The digital marketing world demands that you always make efforts to get in front of your target...

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Not long ago, it used to be that your business could get away with just a simple website and a few social media pages to compete in the online marketing space. However, in today’s online environment, it’s not enough. The digital marketing world demands that you always make efforts to get in front of your target audience by publishing content and digital ad campaigns. It’s also essential to stay ahead of emerging technologies and digital trends as the industry continually evolves and shifts. Below are five digital marketing trends for 2020 (and beyond) that you should be aware of:

1. Facebook is Not the Kingpin of Social Media Anymore

About 5-10 years ago, Facebook was the king of social media and held the second position for the most popular website (just behind Google). It’s now been replaced with YouTube. This doesn’t mean that Facebook is no longer a hugely influential and authoritative site to market on. According to Forbes, 41% of Facebook’s users are over the age of 65, which means the younger audiences have migrated over to Instagram, Snapchat, and now the emerging new social giant, TikTok. If you’re a local business, advertising on Facebook may make sense if you have an older demographic you want to get in front of. However, if you need to reach a younger crowd, consider looking into other social media sites where they spend most of their time. 

2. Instagram is Still One of the Top Choices to Reach Younger Audiences

Instagram has already passed one billion users and is one of the most rapidly growing social media platforms with a primarily younger crowd (typically under 30). However, one change that Instagram recently made was removing the “like” feature on posts to decrease competitive pressure among people who value popularity. Since Facebook owns Instagram, most likely, we might see Facebook follow suite. If you need to get in front of people under 30, Instagram should be considered a critical component in your marketing plan. 

3. Chatbots Will Start to Become Ubiquitous in Customer Service

Artificial Intelligence (AI) will become a dominant factor in about 10-20 years as we’ll see smarter voice assistants embedded within our environments and robots’ services our stores. Many forms of AI are already here, even though they may not seem super-human yet. Several companies will start utilizing chatbots to help with customer service – acting like a virtual “concierge” by communicating with users and assisting them in completing their goals.  

It is said that 80% of businesses claim they want to start using chatbots this year. Some of the benefits are 24-hour service, instant responses to customer queries, and no need for break, vacation, or overtime pay. Tidio research company from January 2020 found that 43% of consumers prefer to message an online chatbot than talk to a person when it comes to customer service. With the benefits of chatbots becoming more cost-effective for business and consumers preferring it over typical customer support, this is one trend that is here to stay.

4. Video Should be Considered a Necessity, Not an Option

The popularity of video cannot be overstated enough. If your business isn’t already utilizing videos, most likely, your competitors are. Static images and text-based content can’t compete with the multifaceted layers videos can accomplish. More people are consuming video content than ever before, and they are using their phones to share the content. Think about these stats from Impact BND:

  • 70% of consumers have shared a brand’s video
  • 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions 
  • 72% of businesses believe video content has improved their conversion rates

Live streaming video is also a powerful way to engage your audience by posting live video updates about your products, services, and brand. Popular video sites like YouTube and now TikTok are great sites to get started if you’re considering video for your marketing. 

5. Content Is Still King

For years, it has been said that content is king, which is more accurate now than ever, with a few modifications. The changes are coming in sub-niches and nuances in content. You must provide exactly the right information that users are looking for when they land on a page on your website. Google released its BERT update in November 2019, which helps the search engine understand the natural language in user search queries. All this means Google is getting smarter, and companies must keep this in mind as they develop content that is relevant to the user and good quality if they want to stay ahead on search engine rankings. 

To read more digital marketing trends for 2020, click here. 

If you need assistance in improving your website and increasing your online presence, Creative Programs and Systems are here to help! Our team of staff is locally employed, in-house, with a dedication to detail. Call CPS, open Monday – Friday, 9 am to 5 pm (810) 224-5252.

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