{"id":266,"date":"2019-12-01T18:53:00","date_gmt":"2019-12-01T18:53:00","guid":{"rendered":"https:\/\/www.cpsmi.com\/blog\/?p=266"},"modified":"2021-11-02T17:19:29","modified_gmt":"2021-11-02T17:19:29","slug":"december-newsletter-email-marketing","status":"publish","type":"post","link":"https:\/\/www.cpsmi.com\/blog\/december-newsletter-email-marketing\/","title":{"rendered":"December Newsletter- Email Marketing"},"content":{"rendered":"\n<h3 class=\"has-text-align-center wp-block-heading\">Tis the season to spread joy and exciting news, digitally, through email marketing!<\/h3>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Why Email Marketing?<\/strong><\/h2>\n\n\n\n<p>The most valuable customers are the ones you already have and acquiring new ones can be expensive. Email marketing is a great retention tool to use if you are looking to stay connected with existing clients and other contacts your company has already acquired. In segmenting your email recipients, you provide relevant news blasts, promotions, and other important information quickly to the 90% of the population who check their email daily. <a href=\"https:\/\/www.cpsmi.com\/email-marketing-service\">Email marketing<\/a> is one of the most effective methods to digitally advertise your brand and provides one of the highest returns on investment.<\/p>\n\n\n\n<p>CPS can help you strategize and implement a unique and customized email campaign that integrates with your overall <a href=\"https:\/\/www.cpsmi.com\/digital-website-marketing-agency\">digital marketing<\/a> plan. Our team of designers, copywriters, developers, marketers, and IT specialists will ensure that your database is configured accurately so your emails land in the inbox, with optimized content that\u2019s responsive and creatively designed. We can also manage your email contacts and set up automated and timed emails with personalized messages that are unique to each recipient.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Tips for Effective Email Marketing<\/strong><\/h2>\n\n\n\n<ul><li>Write compelling subject lines, as your first impression. Similar to a newspaper editor composes a headline, your subject line should be provocative but not misleading.<\/li><li>Keep it relevant. Your audience only wants to read the information that benefits them. Repeated irrelevant emails reduce open rates and may cause recipients to ignore future emails.<\/li><li>Utilize your signature block. The power of your signature in email marketing boosts retention of your company\u2019s tagline and branding and can help direct more traffic to your website.<\/li><li>Limit your sent emails. Wisely choose when and how often you send out emails. No one wants to be pestered with endless amounts of messages, which can increase opt-outs.<\/li><li>Provide large and clear headlines with brief descriptions and an image that showcases the product or service. The majority of online readers skim context looking for relevant information.<\/li><li>Include noticeable call-to-action (CTA) links that are crystal clear. Sprinkle in hyperlinks for the viewer to learn more about your product or service.<\/li><li>Segment your email list. The goal is to efficiently deliver the right message to the right person at the right time, so all recipients find relevance in the sent email.<\/li><li>Keep your database list clean. Remove bounced and unsubscribes from your email list to prevent yourself from being \u2018that person\u2019 or worse, blacklisted.<\/li><li>Measure your results. Study your <a href=\"https:\/\/www.cpsmi.com\/web-analytics\">analytical data<\/a> to learn where you can make improvements and try again. Without it, there is no way to determine the effectiveness.<\/li><\/ul>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Types of Email Solutions and Services<\/strong><\/h2>\n\n\n\n<p>CPS thoroughly tests all email campaigns prior to submission to ensure successful delivery and that the content is rendered properly in every email inbox and browser.<\/p>\n\n\n\n<ul><li>Consultation<\/li><li>Database Integration<\/li><li>Database Maintenance &amp; Management<\/li><li>Campaign Management<\/li><li>Email List Management &amp; Natural Growth<\/li><li>Template Design<\/li><li>Segmentation &amp; Personalization<\/li><li>Promotional &amp; Triggered Emails<\/li><li>A\/B &amp; Multivariate Testing<\/li><li>Reporting &amp; Analytics<\/li><\/ul>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>CPS Does Way More than Email Marketing!<\/strong><\/h2>\n\n\n\n<p>The beginning of a new year spurs the time to reflect and grow. Review and appreciate the good things in life and expand on it. Reflect on areas that need improvement and make a valid effort to perfect it. Successful businesses are only fruitful because of the constant reflection of its managers and owners bestow. If you\u2019ve identified an area needing improvement for your business or just need to <a href=\"https:\/\/www.cpsmi.com\/contact\">consult<\/a> with a professional to figure out a better way, CPS can help. Our in-house, dedicated team can organize and maintain your entire IT infrastructure through one of our <a href=\"https:\/\/www.cpsmi.com\/managed-it-services-network-support-providers\">Managed IT<\/a> plans, or we can help grow your online presence with a unique <a href=\"https:\/\/www.cpsmi.com\/digital-website-marketing-agency\">Digital Marketing<\/a> strategy, or we can customize that new, responsive <a href=\"https:\/\/www.cpsmi.com\/website-design-development-services\">website<\/a> you\u2019ve been holding off on. Been thinking about updating to a customized <a href=\"https:\/\/www.cpsmi.com\/crm-systems-software-developer\">CRM <\/a>with email integration that actually meets your needs? We do that too! CPS is honored to partner with you in providing all your business computer needs.<\/p>\n\n\n\n<p>Click <a href=\"https:\/\/www.cpsmi.com\/email-marketing-service\">Email Marketing<\/a> to learn more. To stay \u201ctop of mind\u201d with your customers \u2013 call (810) 224-5252 or <a href=\"https:\/\/www.cpsmi.com\/contact\">contact us<\/a> for a free, no obligation consultation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tis the season to spread joy and exciting news, digitally, through email marketing! Why Email Marketing? The most valuable customers are the ones you already have and acquiring new ones can be expensive. Email marketing is a great retention tool to use if you are looking to stay connected with existing clients and other contacts&#8230;<\/p>\n","protected":false},"author":1,"featured_media":386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>December Newsletter- Email Marketing -<\/title>\n<meta name=\"description\" content=\"December Newsletter- Email Marketing -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cpsmi.com\/blog\/december-newsletter-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"December Newsletter- Email Marketing -\" \/>\n<meta property=\"og:description\" content=\"December Newsletter- Email Marketing -\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cpsmi.com\/blog\/december-newsletter-email-marketing\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-01T18:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-02T17:19:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cpsmi.com\/blog\/wp-content\/uploads\/2019\/12\/email-marketing-2362038__340.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"cps_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"cps_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cpsmi.com\/blog\/december-newsletter-email-marketing\/\",\"url\":\"https:\/\/www.cpsmi.com\/blog\/december-newsletter-email-marketing\/\",\"name\":\"December Newsletter- Email Marketing -\",\"isPartOf\":{\"@id\":\"https:\/\/www.cpsmi.com\/blog\/#website\"},\"datePublished\":\"2019-12-01T18:53:00+00:00\",\"dateModified\":\"2021-11-02T17:19:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.cpsmi.com\/blog\/#\/schema\/person\/1cd8be06ab0ee33fe8de477eea6dc8cb\"},\"description\":\"December Newsletter- Email Marketing -\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cpsmi.com\/blog\/december-newsletter-email-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cpsmi.com\/blog\/december-newsletter-email-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cpsmi.com\/blog\/december-newsletter-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cpsmi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"December Newsletter- Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cpsmi.com\/blog\/#website\",\"url\":\"https:\/\/www.cpsmi.com\/blog\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cpsmi.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cpsmi.com\/blog\/#\/schema\/person\/1cd8be06ab0ee33fe8de477eea6dc8cb\",\"name\":\"cps_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.cpsmi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bd7268ab89eacb83f4625942bea304a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bd7268ab89eacb83f4625942bea304a5?s=96&d=mm&r=g\",\"caption\":\"cps_admin\"},\"sameAs\":[\"https:\/\/www.cpsmi.com\/blog\"],\"url\":\"https:\/\/www.cpsmi.com\/blog\/author\/cps_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"December Newsletter- Email Marketing -","description":"December Newsletter- Email Marketing -","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cpsmi.com\/blog\/december-newsletter-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"December Newsletter- Email Marketing -","og_description":"December Newsletter- Email Marketing -","og_url":"https:\/\/www.cpsmi.com\/blog\/december-newsletter-email-marketing\/","article_published_time":"2019-12-01T18:53:00+00:00","article_modified_time":"2021-11-02T17:19:29+00:00","og_image":[{"width":940,"height":340,"url":"https:\/\/www.cpsmi.com\/blog\/wp-content\/uploads\/2019\/12\/email-marketing-2362038__340.webp","type":"image\/webp"}],"author":"cps_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"cps_admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cpsmi.com\/blog\/december-newsletter-email-marketing\/","url":"https:\/\/www.cpsmi.com\/blog\/december-newsletter-email-marketing\/","name":"December Newsletter- Email Marketing -","isPartOf":{"@id":"https:\/\/www.cpsmi.com\/blog\/#website"},"datePublished":"2019-12-01T18:53:00+00:00","dateModified":"2021-11-02T17:19:29+00:00","author":{"@id":"https:\/\/www.cpsmi.com\/blog\/#\/schema\/person\/1cd8be06ab0ee33fe8de477eea6dc8cb"},"description":"December Newsletter- Email Marketing -","breadcrumb":{"@id":"https:\/\/www.cpsmi.com\/blog\/december-newsletter-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cpsmi.com\/blog\/december-newsletter-email-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cpsmi.com\/blog\/december-newsletter-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cpsmi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"December Newsletter- Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.cpsmi.com\/blog\/#website","url":"https:\/\/www.cpsmi.com\/blog\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cpsmi.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.cpsmi.com\/blog\/#\/schema\/person\/1cd8be06ab0ee33fe8de477eea6dc8cb","name":"cps_admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.cpsmi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bd7268ab89eacb83f4625942bea304a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bd7268ab89eacb83f4625942bea304a5?s=96&d=mm&r=g","caption":"cps_admin"},"sameAs":["https:\/\/www.cpsmi.com\/blog"],"url":"https:\/\/www.cpsmi.com\/blog\/author\/cps_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cpsmi.com\/blog\/wp-json\/wp\/v2\/posts\/266"}],"collection":[{"href":"https:\/\/www.cpsmi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cpsmi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cpsmi.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cpsmi.com\/blog\/wp-json\/wp\/v2\/comments?post=266"}],"version-history":[{"count":1,"href":"https:\/\/www.cpsmi.com\/blog\/wp-json\/wp\/v2\/posts\/266\/revisions"}],"predecessor-version":[{"id":267,"href":"https:\/\/www.cpsmi.com\/blog\/wp-json\/wp\/v2\/posts\/266\/revisions\/267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cpsmi.com\/blog\/wp-json\/wp\/v2\/media\/386"}],"wp:attachment":[{"href":"https:\/\/www.cpsmi.com\/blog\/wp-json\/wp\/v2\/media?parent=266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cpsmi.com\/blog\/wp-json\/wp\/v2\/categories?post=266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cpsmi.com\/blog\/wp-json\/wp\/v2\/tags?post=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}